Paravel
2016 — 2025Paravel built a new kind of travel brand around design, function, and responsibility. We started with Italian-made bags and luggage and expanded into a global business across e-commerce, wholesale, marketplace, corporate gifting, and retail. Revenue compounded at 55% annually from 2017 through 2024; even in 2020, with global travel shut down by the pandemic, we grew net revenue 11%.
Personalization and sets were central to the model. Customers bought Paravel as a system—from how they packed to what they carried at the destination—which drove high average order value, multiple units per transaction, and a repeat-purchase rate more than 10 percentage points above the next best brand in the category. Our monogramming capabilities increased margin, kept product returns below 4%, and turned personal and corporate gifting into major engines for growth.
The product work pushed the category forward: first with carbon-neutral luggage, then with the first hard-sided luggage shell made entirely from single-source post-consumer recycled polycarbonate.
Here is the store as it stood — rebuilt from public archives, partially interactive, along with a few highlights of the press, partnerships, and placements from its nine-year run.
TOURPARAVEL.COM — INTERACTIVE ARCHIVE
Enter the archive →
Inside Paravel
Paravel's digital evolution — four platform eras
2016–17
Launch — Spree / Rails
The launch storefront, custom-built on Rails.
2018–19
Replatform — Shopify
First replatform — from custom Rails to native Shopify.
2020–22
Headless — React headless
A custom React front end on Shopify's commerce API.
2023–25
Final build — Shopify 2.0
Rebuilt on Shopify 2.0 — the final storefront platform.
Press, logos, and imagery are captured from publicly available sources and shown for non-commercial portfolio use only. All trademarks, logos, and content remain the property of their respective holders.