NYC Transit Takeover

Winter 2019/2020

A high impact launch campaign for Paravel’s flagship Aviator wheeled luggage, spanning subway car media, a Broadway-Lafayette station takeover, a Grand Central installation, and Metro North commuter rail placements

Inside an NYC subway car: a yellow PARAVEL ad panel of luggage runs above the windows, beside the train's route sign.
01 — Subway Car
02 — Installation, Broadway-Lafayette Station silent loop
The fare-gate line at Broadway-Lafayette wrapped in yellow PARAVEL panels, beneath the Exit — Broadway & Houston Street sign.
03 — Broadway-Lafayette Station
A tiled Broadway-Lafayette passage lined with PARAVEL posters — Chinatown, a yellow 'Everywhere's a trip!' panel, and a Montauk beach scene.
04 — Broadway-Lafayette Station
A large PARAVEL 'Luggage for explorers' poster on a tiled Broadway-Lafayette platform wall, a subway train across the tracks.
05 — Broadway-Lafayette Station
Commuters walking the white-tiled Broadway-Lafayette passage past PARAVEL posters for Chinatown and Cobble Hill, the B D F M line bullets overhead.
06 — Broadway-Lafayette Station
A 'Greetings from Montauk' PARAVEL poster on station tile, a monogrammed cooler bag set between two turquoise beach chairs.
07 — Broadway-Lafayette Station
A long wall of PARAVEL posters under the vaulted Grand Central passage — Sheep's Meadow, Flushing, The Catskills — beside the Subway Shuttle sign.
08 — Grand Central Station
09 — Installation, Grand Central Station silent loop
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