Physical Retail

A selection of Paravel’s brand-designed retail experiences

The Paravel shop-in-shop at Boon the Shop: maple shelving of packing cubes at left, a coastal-cliff mural behind the PARAVEL wordmark, and pale-blue Aviator cases on maple plinths.
01 — Boon the Shop, Seoul
A built-in maple wall at Boon the Shop merchandising weekender duffels, striped totes, and matching pouches across three shelves.
02 — Boon the Shop, Seoul
Clear-bottomed packing cases with striped canvas handles arranged on a mint display surface, with stacked blue packing cubes behind.
03 — Boon the Shop, Seoul
Black, olive-green, and cream hardside Aviator cases, monogrammed PVL, clustered on low maple plinths against the cliff mural and a rippled mirror wall, with round vanity cases on a mint plinth at right.
04 — Boon the Shop, Seoul
The Paravel space at Galeries Lafayette Doha: a wall printed with a dried-floral field behind the PARAVEL wordmark, a tall screen playing the brand film, and rolling luggage with white faceted plinths of totes and bags.
05 — Galeries Lafayette, Doha
A wider view of the Doha floor: a black grid ceiling and terrazzo floor with white faceted plinths of luggage and a screen showing a blue duffel.
06 — Galeries Lafayette, Doha
The Paravel corner at La Rinascente Milan: a pale-blue PARAVEL wall, a column wrapped in a blue water-splash print, and a maple riser lined with green-and-cream Aviator luggage.
07 — La Rinascente, Milan
A glass-fronted display cabinet of Paravel luggage in black, navy, cream, and lilac at the Madison Avenue flagship, with two people standing in front amid holiday greenery.
08 — Madison Avenue, NYC
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